Google® Analytics is an enterprise-class Web analytics solution that gives you rich insight into your website traffic and marketing effectiveness.

Powerful, flexible and easy-to-use features let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’ll understand how visitors are finding your
site, where they’re entering the site and when and where

they’re exiting.

Plus, understand at a glance which content features on your site are being used most…and find out what’s not being used at all. You’ll be well positioned to continually improve the content and effectiveness of your online presence.

• Track and interpret data with smart, friendly and invisible tools
• Customize reports to see information that is important to you
• Use visual tools to see trends in
  website activity