Search engine marketing, also called paid-search advertising, promotes your site by increasing visibility in search-engine results through the use of paid placement.

These are typically the first results potential clients see
and are located at the top and to the right of natural

search results.

Client Connect™ packages with paid-search advertising include keyword research and generation, ad-text development, account initiation, budget analysis and monthly account management.

Since monthly account monitoring, reporting and modification are included in this module, we’ll test and perfect keywords and ad text—delivering maximum results when you need them most.

• Prominently appear in search results
• Contribute to a credible Web presence
• Control advertising costs based
  on performance
  
• Test ads to see which keywords and content combinations deliver new clients